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Health & Wellbeing

SportsShoes.com announces investment in Creative and Tech Hub

SportsShoes.com has unveiled a new 10,750 sq ft creative and tech hub called Unit 2 adjacent to its Bradford head office and warehouse facilities.

The £2.5m investment forms part of the online running shoes, running clothing and outdoor gear retailer’s ongoing strategic growth plan.

Unit 2, which can accommodate an additional 100 people over two floors, has been created by refurbishing an existing warehouse building. It is home to the company’s digital, marketing, commercial and management teams.

Designed by architects, building consultants and interior designers Bowman Riley, the new interior and exterior embody the SportsShoes.com brand and will provide an immersive experience.

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Pictured above: CGI of Unit 2 (interior)

The interior concept is based on the run, gym and hike elements of the business. Running is represented by a racetrack and trainer tree for display, gym is recognised by climbing ladder references in reception and hike by bleacher seating that leads to a social space called Park Life.

Unit 2 incorporates collaborative workspaces, quiet working pods, a showroom, meeting rooms, boardroom, photography studio, kitchen and café.

Externally, the building is painted black and features stealth lighting. New windows flood the internal mezzanine with natural light.

SportsShoes.com managing director, Brett Bannister, said:

“I'm delighted we now have a creative and tech hub that provides the very best environment for our people, brand patrons and suppliers to collaborate and enjoy.

“We have made our vision a reality by delivering an outstanding facility that represents and reflects everything the SportsShoes.com brand stands for.

Unit 2 will play a fundamental role in enabling our continued expansion. We can’t wait to welcome all of our staff, brand partners, suppliers and new employees to the building.”

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Pictured above: CGI of Unit 2 (exterior)

As Unit 2 was created by refurbishing an existing warehouse, it significantly reduces the level of carbon emissions during the process compared to a new build unit. In addition, the building features solar panels on its roof enable the generation of its own power.

Both these initiatives form part of SportsShoes.com’s stated intention of becoming the world’s most sustainable running equipment retailer by 2025.

Bradford-based Peter Howell Facilities completed the fit out whilst Cartner Property Solutions, also based in the city, is provided project management services.

 

 

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